Keyframe happily welcomes two key players to our team. Jackie Flancia takes the lead as Executive Producer. Jackie has over fifteen years of advertising experience in Account Management, handling local and global brands with local and multinational agencies. Her skills in production comes from hands-on project management in ATL and BTL projects. She is also a loving mother to her two kids.

 Welcome to Team Keyframe Jackie!

 

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AuthorMayk Juat
CategoriesFeature
 

With our aim to further tailor with the needs of our ever-growing list of clients, we, at Keyframe is happy to announce that we are strengthening our organization by bringing in a newest member to our team to fill the role of an Account Director. In this new position, Joyce Chua will be responsible for the management of relationships with clients and overseeing the smooth production of campaigns – from project briefing, to managing budgets and ensuring that every campaign meets the client’s objective.

All of us in Keyframe are overflowing with joy about this great addition to our expanding family as we emerge towards seamless relationship with clients across the Philippines. As our top priority is to satisfy our existing and new clients, we continue to deliver optimized content, creative, and production outputs based on human insights that will fill the void beyond the world of advertising and production.

Watch out! Exciting things are happening in a blink of an eye!  

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AuthorMayk Juat

Since we got our very own Dynamic Perception Stage Zero, we've been continually amazed and amused with how much beauty it gives to our videos. 
Check out this video we found and how it made good use of same time lapse machine we got 

Posted
AuthorRinah Canilao

Last week, we gave you an overview of how we molded the story and how we came up with the video we did for CIIT. Now, let us share to you a little bit about the production and what we have learned so far from this project.

PRODUCTION

It was a huge risk going into production with the script as a guide left open, much of the quality of the story would really depend on the experiences of the interviewees and hopefully CIIT could get people who are expressive and honest enough to tell their stories.

Honesty of the characters in CIIT was very important for us, to be able to be relatable to the audience, so we treated the video like a documentary, catching the rawness of the people around the school. To be able to capture the culture and the honesty of CIIT.  We scheduled a two day shoot, first day of just interviews and the second one for documenting the school.

Time lapse recording of mural

Time lapse recording of mural

Different techniques were used to be able to capture what was going on in the school, and be able to filter it down to 5 minutes. Timlapse machines, a documentary style camera handling, crowd controlled scenes.

In the course of over two days of shooting , over 9 hours of footage was captured, and the video editor was task to listen to over 4 hours worth of interviews, and process, digest and filter what were the best sound bites and make a story out of it. Trust me, it was no easy task.  It went up internally up to 8 different cuts, constantly being polished to make it look like its current state. 


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LEARNINGS

The launch of the video was in the web, through the CIIT website, then launched in Graphika Manila, a conference of the graphic artist in the Philippines, done in SMX Mall of Asia last February 1-2.

Being able to stand out from other videos requires to start identifying what kind of reaction we want to get first. And if we are able to ask more from our audience and make them participative in the process of knowing more about the product or service, we can say there is engagement and above all, is the most important objective of producing a video and to get feedback from your audience.

Learning to craft stories beyond an information-filled video is definitely a more powerful video. The audiences are able to relate themselves to the characters inside the film, they are more engaged, the experience of watching becomes immersive than passive, and in the end they remember a feeling how a product or service made them feel, and this becomes harder to forget. 

To date, we can say that the CIIT Philippines shoot was an interesting one. Sherwin O. the VP for marketing gave us the privilege to conceptualize and execute the video for their Arts and Technology School.

The task was quite different from other Audio Video Production (AVP) creative briefs that we had before. CIIT wanted something different to stand out among other schools. When they observed that what other schools were doing during their high school recruitment rounds, other schools video presentations tend to answer all the questions about the school. Then Sherwin gave us an assignment, why don’t we do the opposite? Instead of answering all the questions, by the end of the video, why not let the students ask MORE questions about the school.

The idea excited us knowing that the team can have the freedom to be a little more creative and think out of the box for this one.

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BTS

BTS

THE STORY

What we wanted to tell in the video is the story of the students. Working on a creative industry, we knew the struggle that one goes through in pursuing an art course in a left-brained celebrated world. That at first you are not so sure about what kind of skills you have and the confidence is a major issue among starting artist. How do you make it grow? How do you develop it? How important are artist in this world right now. Those are the questions we wanted to tackle in the video.

The main goal is the video should be able to resonate well to artist in highschool (where the video is going to tour). We want them to say “That’s me!” when they watch the video. So instead of showing the works of the students, we just focused on the students themselves and their stories. We knew that CIIT is capable in giving great artworks and outputs, so we though to give a face to these works.

Like in any good story, there should be a start, middle and end, a gripping problem, the conflict, the journey and a resolution. The video starts with sort of an identity crisis, usually what every high school student goes through, don’t know exactly what they want, or trying to fit in. 

BTS of one of the interviews

BTS of one of the interviews

 

 


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AuthorMayk Juat
CategoriesFeature

 

 

So you’ve hired a video production house to make a corporate video for your company. It’s done and it’s great. It makes you feel happy about your business. Okay…but what should you do with it then? We are hoping keeping it isn’t one of your answers. Take our advice to you: throw it out! Yes, you read that right. Not delete it; throw it out. And with that we mean share it in the public sphere.

 We’ve heard about companies saying that producing a corporate video is such an expensive thing and having doubts on the practicality of producing a video. We think otherwise. The reason you might be thinking it is impractical is also the same reason why we want you to throw it out; Maximize – that is the word that we want you to learn.

 There are many ways you can maximize the use of your video. And here are some that you could easily remember and do:

1. It’s digital age already

Most company, we suppose, are on the Internet. Increase your visibility then. There’s YouTube, Facebook, Twitter and other social media platforms you can choose from and your website too! Add spice to your online visibility by sharing your corporate videos to make your business more interesting and so you can easily reach your market too because most often than not, they are online too.

2. Make it your event “bling”

Next time you throw an event, show it off. You could make it a part of your program to make your event more interesting. Guests are always on the look out for something interesting to happen and your corporate video might just be the one.

3. Pump up your client presentation

Still using your old, trusty PowerPoint presentation? No problem. But make your presentation more engaging by showing your corporate video. Not only you are giving them an idea of what your company is all about but also making them feel positive about your business because they actually see what your business is like.

 

There are a lot more ways to use your corporate videos. But for now these are the things companies forget that are actually simple to do. So, stay visible!

Posted
AuthorRinah Canilao
CategoriesMarketing, Tips

Everybody encounters problems with productivity. Admit it; every time you try to start working, you end up pushing and pushing your starting time thinking that you’ll just extend your working time, compromising your chance to finish early and it's okay. And this, is what we call procrastination.

 

We are guilty of this too, we know. But, good heavens, there was a time that one of us did a to-do list. And while some found it cool and did their own to-do list, we hardly noticed that we are gradually increasing our own productivity.  In fact, we became highly motivated individuals just because of a simple paper with little boxes waiting to be checked.  That’s it! Because checking out an entry on your list makes you feel triumphant. That little joy encourages you and makes you think “I have to check out some more…and more”, and then without you noticing you’ve done a lot and the sun hasn’t go down yet.

You are focused in one task, making your work efficient and working time shorter.

We have also read some online tips on productivity saying that multitasking actually slows you down in your work. Most of the time you just get overwhelmed and result into thinking that doing more than a thing at a time will make you more productive, but in reality you are just giving yourself a reason to lose focus and your drive easily. Making a checklist will help you to avoid multitasking because your brain is conditioned to check out one task at a time.  You are focused in one task, making your work efficient and working time shorter.

 

So the next time you feel like procrastinating because you have loads of work, think again. Grab that paper and pen and list down your tasks, post it in front of you and get motivated to clear that list up!

 

Stay productive!

Posted
AuthorRinah Canilao
CategoriesTips

 

 

Being creative brings a lot of pressure. Or a more correct statement would be, “doing creative stuffs” brings a lot of pressure. Either way, the thing with creativity is it’s very subjective. Depending on who’s looking at the work – their taste and their own imaginary vacuum world where their awareness and orientation to things is unique to themselves affects the way a certain work appeals to them. Ever wondered why you never really understood what’s so interesting in Jackson Pollock’s work? Because like his work, creativity is an abstract thought. Nobody could perfectly concretize what a creative work should look like. And that is the challenge. You have to develop your own style and technique to be identified as valuable.

We don't just do - we think and feel 

Working as a video production house, our artwork is our video. And same with Jack (yes, we are on a first name basis now J), it’s a struggle to take a lead in the movement where anybody have what you have – in our case it’s a camera and an editing software – and can do what you do – at least on the technical aspect. But what sets us apart is we don’t just do – we think and feel. You’ve got to have an edge – the technique you are going to use to get things done and the mastery of it is the make of your own edge.

 

Style on the other hand is your personal imprint on it. It can never be learned. It is acquired through years of doing the thing that you do and comes out naturally. It’s what they say “you know it’s a (insert name of person/artist) work” type of thing. Most likely, the impression your work leave in the minds of your audience is a remnant of the more abstract thing called style.

 

In whatever you do sometimes they wouldn’t appreciate it at first. But remember that it’s okay. Consider it as an artwork in progress. You just have to be confident of your technique that you know works best for you. Stick to it. You’ll never know how far it could take you. And that becomes your craft.

Stay creative!

The amazing Ira Glass of the radio program This American Life has something to tell everyone to inspire us to just keep going on whatever we do. Nothing is easy the first time and the key is to do more and more work to close that gap. Just do and let your passion and creativity take you to your goals!

Fight your way through that! Challenge accepted.

 

A kinetic typography video from David Shiyang Liu

 

 

Posted
AuthorRinah Canilao
CategoriesFeature