What we wanted to tell in the video is the story of the students. Working on a creative industry, we knew the struggle that one goes through in pursuing an art course in a left-brained celebrated world. That at first you are not so sure about what kind of skills you have and the confidence is a major issue among starting artist. How do you make it grow? How do you develop it? How important are artist in this world right now. Those are the questions we wanted to tackle in the video.
The main goal is the video should be able to resonate well to artist in highschool (where the video is going to tour). We want them to say “That’s me!” when they watch the video. So instead of showing the works of the students, we just focused on the students themselves and their stories. We knew that CIIT is capable in giving great artworks and outputs, so we though to give a face to these works.
Like in any good story, there should be a start, middle and end, a gripping problem, the conflict, the journey and a resolution. The video starts with sort of an identity crisis, usually what every high school student goes through, don’t know exactly what they want, or trying to fit in.